Your camera roll isn't your memory — VisNote

It's a haystack. Here's what we think should replace it.

By Leong KuiPublished December 2, 20251 min read

The average phone has 6,200 photos on it. Most people have seen about 30 of theirs in the last year.

The camera roll has become a kind of landfill for attention. We drop things in because it’s easier than deciding. The cost shows up later, when you try to find the picture of the thing and realize you don’t remember which trip it was from.

A different shape

Memory has a shape. It’s places you’ve been. It’s people who were with you. It’s what you were doing when the thing happened.

A camera roll has none of that shape. A timeline sort of does, but it makes everything equally important, which is the same as nothing being important.

VisNote gives every capture a location, a moment, a who. Then it gets out of your way.

The small version of this idea

You don’t need a better way to take photos. You need a better way to come back to them. Everything we build starts from there.